Meet The Founder

Meet the Founder

Poojitha Mallikarjunaiah

Fashion Designer | Image Consultant | Mindset & Leadership Coach

Welcome to Istaura.

I believe that true elegance goes beyond what we wear. It is reflected in the way we think, communicate, lead, and present ourselves to the world.

My journey spans over two decades across fashion, personal development, communication, and leadership training. As a certified Fashion Designer, Image Consultant, NLP Practitioner, and Mindset Coach, I have dedicated my career to helping individuals discover and express their authentic potential.

I founded Istaura with a simple yet powerful vision: to inspire confidence through style, mindset, and personal presence.

Through our curated collection of designer scarves and women's handbags, Istaura celebrates women who aspire to lead with confidence, grace, and authenticity.

My Professional Journey

Over the years, I have worked in the fields of fashion design, image management, communication skills, emotional intelligence, mindfulness, and leadership development.

My experience includes:

• Fashion Design and Styling

• Image Consulting and Personal Branding

• NLP and Mindset Development

• Emotional Intelligence Training

• Leadership and Soft Skills Training

• Women's Personal and Professional Development

These experiences have shaped my understanding that success is not merely about appearance—it is about alignment between image, confidence, mindset, and purpose.

Empowering Women to Lead

As a Women's Leadership Coach, I am passionate about helping women develop the confidence and presence needed to thrive in their personal and professional lives.

I believe leadership begins with self-awareness, self-respect, and the courage to show up authentically.

My coaching focuses on helping women:

• Build confidence and executive presence

• Develop a strong personal brand

• Improve communication and influence

• Strengthen emotional intelligence

• Lead with authenticity and integrity

• Create a positive and empowered mindset

The Philosophy Behind Istaura

The name Istaura represents transformation, refinement, and self-expression.

Every accessory we curate reflects our belief that style should empower women to feel confident, elegant, and authentic.

Whether through fashion, image consulting, mindset coaching, or leadership development, my mission remains the same:

To help women become the most confident, influential, and authentic version of themselves.

A Personal Invitation

Thank you for visiting Istaura.

I invite you to explore our collections, connect with our vision, and join a community of women who embrace confidence, elegance, leadership, and lifelong growth.

Together, let us create a life and presence that reflects who you truly are.

With gratitude,

Poojitha Mallikarjunaiah

Founder, IstauraFashion Designer | Image Consultant | Mindset & Leadership Coach