About us
About Us
Istaura isIstaura is design-led Indian brand founded by Poojitha M, rooted in artistry, identity,nd timeless craftsmanship.
Istaura was born from a deep belief that art is not just something we see—it is something we live with, carry, and wear.
Rooted in Indian aesthetics and guided by a love for handcrafted expression, Istaura began as a creative journey to transform everyday fashion into meaningful art. Each creation is inspired by culture, individuality, and the quiet power of thoughtful design.
What started with hand-painted handbags has grown into a vision of celebrating Indian craftsmanship in its many forms—art, embroidery, textures, and timeless silhouettes. At Istaura, every piece tells a story of patience, intention, and creative authenticity.
We create for women who value depth over trends, who appreciate the beauty of handmade details, and who see their style as an extension of their identity. Our story is one of conscious creation—where tradition meets contemporary expression, and every design is made to be felt, not just worn.
Istaura continues to evolve, staying true to its roots while embracing new forms of ethnic artistry, always honoring the soul of craftsmanship.
The Founder
Poojitha M is the founder and creative visionary behind Istaura, where fashion, image, and identity converge with quiet sophistication. A graduate of the Vogue Institute of Fashion Designing and a trained image consultant, she brings a rare depth of understanding to the art of personal expression—one that extends beyond aesthetics into presence, confidence, and meaning.
Her design philosophy is rooted in the belief that true luxury lies in intention, craftsmanship, and authenticity. Drawing from Indian artisanal traditions while embracing a contemporary sensibility, Poojitha creates refined, handcrafted pieces that resonate on both a visual and emotional level. Through Istaura, she curates a world where elegance is timeless, individuality is honoured, and every creation carries a distinct sense of purpose.
Our Philosophy
At Istaura, we believe true luxury is intentional. Each creation is guided by meaning, craftsmanship, and restraint—where art meets quiet elegance. We value authenticity over excess and create pieces that reflect individuality, presence, and timeless style.
Our Vision
To become a refined ethnic lifestyle brand that honours Indian craftsmanship while speaking to the modern, global woman. We envision artful creations that transcend trends and endure through grace and purpose.
Our Promise
Thoughtfully handcrafted in small batches
Rooted in Indian artistry and contemporary design
Created with integrity, care, and attention to detail
Designed to feel personal, timeless, and distinct